Latest Entries »

SEO PPC SMO and the search engine marketing mix

Filed Under: SEO by admin — Leave a comment
August 29, 2010

SEO PPC SMO and the search engine marketing mix

Companies often approach Mediarun with a problem. How we go about solving that problem is what got us to where we are today. If you have read through our site, you will notice there are no references to packages or off the shelf solutions whatsoever. This is because we approach each search engine marketing campaign or project in a bespoke fashion.

Our clients often ask us the question “what is the best way to divide a budget between paid search, organic SEO and social media/online PR?” The answer will always be related to the end objective, the nature of the site in question, the budget available and the competitive environment.

Let’s consider a few examples –

Scenario 1 – A brand new site/domain, with little search engine credibility or ranking history. The key objective is to drive sales in the short term while building a sustainable source of organic traffic moving forward.

Scenario 2 – A long established site, with good credibility, search engine ranking history driving high volumes of organic traffic, but poor usability is resulting in low conversion ratios. The key objective moving forward is to increase revenues.

Scenario 3 – A new site launching a new product/proposition that few target consumers will be aware of. The objective is to get people interested in the proposition, drive registrations on the site while also generating ad revenue.

Obviously it would not make sense to approach the above problems in the same way. We are passionate about what we do and try to squeeze the most out of every budget through a blend of robust technical capability and marketing creativity. At Mediarun companies who approach search engine marketing in dull

Tags: , ,
Read More & Comment

Nemesis of Search Engine Optimisation

Filed Under: SEO by admin — Leave a comment
August 27, 2010

Nemesis of Search Engine Optimisation

There are man things money can buy; such as the services of a good SEO agency. However there are some things which not only transcend the power of money but also dilute the impact of the services that have already been undertaken. These are the inherent constrains in a website that are overlooked at the time of developed as design agencies do not always keep in mind your search engine optimisation plans when developing a website. This results in unwarranted disputes and numerous delays always resulting in additional costs. These can be easily overcome if at the time of developed a few factors are kept in mind.

Typically there are 2 kinds of websites that we come across regularly. Static website that are developed in HTML and Dynamic website that are a lot more complex and use data bases and server side scripting languages to display results. Optimisation of static website is relatively straightforward where through the FTP most SEO can be implemented. The trouble comes with dynamic websites where often the facilities do not exist to make the basic changes.

As part of most search engine optimisation (SEO) strategies the following are a list of activities that are routinely carried out.

Meta tag optimisation Addition of static content to dynamic pages Optimisation of internal links Conversion of dynamic URL’s to static URL’s Modification of site maps Meta tag optimisation
There are 3 key parts to Meta tags. These Meta title, Meta description and Meta keywords. In many websites these are dynamically generated based on certain pre-defined rules where the information is picked up from certain parts of a page. Although their relevance has been consistently debated

Tags: , , ,
Read More & Comment

Internet marketing for small businesses

Filed Under: Internet by admin — Leave a comment
August 26, 2010

Internet marketing for Small Business, the Basics If you are not familiar with internet marketing for small businesses, it is important to know exactly how much influence it can have for your company to create a broader base of consumers. The processes involved in web marketing a little different from those of traditional marketing have, but are much stronger. The Web marketing campaign can have a real impact for a small business is far superior to traditional marketing, so that small companies to reach more customers with ease and good management of the company.

Internet marketing for small businesses – creating a website optimized

The first step to promote an online business is to ensure that it optimizes a website. Search engine optimization (SEO) has carried out an important figure in the current marketing year, and includes several processes correctly. From the moment a site to vote, should be SEO on your mind. Internet marketing for small business is a powerful society, but the house itself must be adjusted.

Small Business Internet Marketing – Target the general public through search engines

If your business starts in Internet marketing, you acknowledge that you think your audience at every step of the road. You choose keywords that can be searched by the consumer a destination, and exchange links with other websites are your target customers for help.

Comment

Search Engine Optimisation ‘should Consider Effects Of Duplicate Content’

Filed Under: SEO by admin — Leave a comment
August 25, 2010

Search Engine Optimisation ‘should Consider Effects Of Duplicate Content’

Those involved in search engine optimisation should be aware of how duplicate content might affect search engine rankings, it has been suggested.

Essentially, duplicate content is when two or more websites have the same content – not just the same subject or headers but the exact same content, word for word, reports the blog Search Engine Watch.

This may happen for several reasons, says Ron Jones, board member at Search Engine Marketing Professional Organisation (SEMPO) – a non-profit professional association working worldwide to increase awareness and promote the value of search engine marketing worldwide.

Another site or blog may have picked up an article and re-posted it, or you might have multiple sites with different domains but similar content.

However, search engines tend to filter out any duplicate content and choose one based on certain criteria. And the one that gets picked might not be yours.

To deal with the situation, Mr Jones recommends using a canonical tag, otherwise known as an authoritative page among a group of pages that have similar content.

Tags: , , , , , , ,
Comment

Importance of Titles for Search engine optimisation

Filed Under: SEO by admin — Leave a comment
August 23, 2010

Importance of Titles for Search engine optimisation

Many have debated the benefit of spending time in developing titles for website pages as an essential part of a search engine optimisation strategy. Most SEO agencies prefer focusing on the more talked about optimisation tactics such as content and link building which if done correctly don’t bother with other finer aspects of optimisation.

Page titles are essential form a number of different perspectives. Having a relevant page title for a website is good practice and conforms to SEO best practice guidelines. It gives your website an edge over companies that might be higher up the rank that your website or have poor titles and also improves the relevancy of a page in the eyes of the search engine hence impacting its rankings through search engine optimisation. Another important role of the title is that they are stored in browser history lists, and the browsers label the pages by using the web page titles. When a user wants to visit a page again, the web page with a descriptive title will be really easy for them to find. In addition, RSS generators and content management systems create headlines by using web page titles.

Research shows that some of the most successful business online have authoritative positions through search engine optimisation along with well optimised titles.

When writing titles they should be short and compelling but at the same time contain the relevant keywords in a coherent fashion. This will assist in improving click through from potential customers along with maximizing the output of the search engine optimisation campaign. By writing a non-descriptive or teaser type title, you will not be able to evoke the interest of the user. A good web page title will summarize the content on the

Tags: , , , ,
Read More & Comment